January 2013
1 post
December 2012
2 posts
November 2012
1 post
3 tags
Facebook Is Testing Threaded and Ranked Comments...
Facebook is testing threaded comments with some pages.
This would allow users to reply to specific comments on a page post and break those comments off as a separate discussion on the page.
These threads would appear on the news feed as well. This is currently being tested on a few pages, not personal profiles.
A screenshot below shows how these appear on a Thai page (HT InsideFacebook.com):
...
October 2012
28 posts
6 tags
The Future of Digital Marketing?
Digital marketing had been headed toward more and more automation, but as online consumers grow more and more wary of blatant advertising (CTRs on paid search, social media, and display ads is way down) customized content is becoming more and more the norm with companies like BuzzFeed leading the way. Fascinating read for anyone in digital marketing!
Native Advertising: Media Savior or Just...
6 tags
Social Media Promos are Great SOMETIMES
Love this article, check it out. It’s so important to provide value to your fans, but there are ways of providing value that don’t involve discounts and giveaways. Great tactics sometimes, but not every time:
Why You Should Quit Running Those Successful Facebook Promotions (via Social Media Today)
In a recent infographic from Lab42’s blog it was revealed that 34% of consumers like...
6 tags
No, Google Shouldn't Open Retail Stores
“Google is half-pregnant in the gadget business.” Interesting take, and I half-agree with this article. Yes, Google is unlikely to see success without a place to showcase their products, but Google’s business model is not set up to support physical retail stores. Maybe through an outside partner, this would work, but launching a Google store is a big step that requires a lot of...
7 tags
NHL Draws Fan Ire With Instagram Meme Fail (via...
The NHL wants hockey fans to “keep calm and pin on” while the labor dispute that’s already cost the league more than two hundred games continues to drag on. But a Wednesday morning Instagram post (seen at right, and linked here) encouraging its 81,000 followers to do so by checking out the NHL’s Pinterest page backfired and drew a barrage of cynicism, snark and animosity online.
The post was a...
4 tags
Facebook Messages Update Rolls Out To More Users...
We’re closer to seeing a widespread updated version of Facebook Messages.
In August Facebook announced that it would be giving Facebook Messages a whole new look, but didn’t announce when it would be bringing that look to users. Two months later, most Facebook users appear to have still not received the update.
The announcement in August teased a new side-by-side layout to messages, allowing...
4 tags
5 Ways to Avoid Embarrassing Moments on Social...
This past weekend I had some friends over. We watched some TV, drank some wine, and then something strange happened.
The conversation tapered off… I looked around, and everyone had pulled out their smart device of choice and was checking Facebook. The conversation started again when everyone realized that one mutual friend, in particular, had posted some nonsense that was part insight, part...
3 tags
FACEBOOK: People Don't Want to Get Online, They...
Today, a billion users. Tomorrow, the world.
Vaughan Smith, Facebook’s head of corporate development, said in a speech Friday at the Global Mobile Internet Conference in San Jose, Calif. that people in emerging markets didn’t want Internet access per se—they wanted to get on Facebook.
Ina Fried at AllThingsD reported Smith’s remarks.
“Facebook is one of the key reasons users...
4 tags
It's Time for Facebook to Charge Brands for Fans...
Facebook is in trouble. Investors know it. Brands know it. And Mark Zuckerberg knows it.
Fortunately there’s a solution. A simple solution.
Facebook should charge brands for fans.
It’s a fundamental change in Facebook’s business model. But it’s not that difficult to execute. And Facebook has made successful pivots before.
The reason the switch is needed is that Facebook...
10 tags
How Google Could Lose Its Grip on Mobile Search...
If you think Google has a commanding lead in the traditional search advertising market, you should check out how the company’s doing in mobile search.
Last year, 91% of the global market for mobile search went to Google, according to IDC. What’s more, while search is 47% of the desktop ad market, it comprises 70% of the mobile ad market. “What’s interesting is that number has gone up, not...
3 tags
Why Marketers Are Still Struggling to Prove ROI...
In an environment of ever-increasingly available data, proving marketing ROI should be easy. Furthermore, the advancement of marketing science offers proven methods to understand marketing impact on not only long-term brand building, but also short-term sales performance.
So why are many chief marketing officers still struggling with proving value? At Deloitte’s 2012 CMO Summit, we learned...
5 tags
Only 6% of Fans Engage With a Brand’s Facebook...
Big brands like to tout the number of fans they have on Facebook, but a new study suggests they may want to start focusing more on the core audience who actually engage with their Page.
On average, just 6% of fans engage with a brand’s Facebook Page via likes, comments, polls and other means, according to a study from Napkin Labs, a Facebook app developer that works with brands and agencies. Of...
4 tags
Facebook Experiments With Profile Completion...
You’ve probably never felt pressure to fill out your About Me section on Facebook - that may change.
Recently some users began noticing a percentage meter that encouraged them to complete their profiles. Filling out their current city, where they work and where they’re from yielded a higher percentage. Once at 100% the profile is considered complete.
This is one way to potentially improve...
5 tags
Tips for Handling Negative Comments and Trolls on...
Some of us are more sensitive than others. Make a negative comment and some people will break into tears. Some will take it on board and modify their behavior. Others will turn into an attack dog and bite right back.
If you are a business then that approach is maybe not optimal if your brand is the target of the negative comment.
In the past, customers could only complain in a fairly private...
5 tags
How to Edit Video on YouTube (via Mashable)
Wave goodbye to the days of inaccessible, high-priced video editing tools — they’re long gone. Anyone with a smartphone and a free YouTube account can create a video that could reach millions.
For context, there are now more than 1 billion smartphones in the world, and YouTube video views surpassed 1 trillion in 2011. Basically, the world has video fever.
And anyone with a camera phone can film....
2 tags
Follow These 8 Simple Rules of Social Media (via...
Robin Raskin is the founder of Living in Digital Times, a conference and events program that looks at the intersection of life and technology. She is the former editor of PC Magazine (when it was printed), FamilyPC and Yahoo!Tech. Book author, TV and radio personality, and magazine and web blogger, Robin has never met a media she didn’t love. Follow her @robinr.
Is your social media behavior...
4 tags
The 3 main expectations customers have for social...
As the world becomes more and more dependent on social media, brands are now using platforms like Facebook and Twitter to communicate with their customers.
Marketing is no longer the most important way to reach customers on these networks, and social customer service is quickly becoming a useful – and necessary – tool to meet customer expectations.
Many Internet users turn to social media to...
5 tags
5 Facebook Marketing Resources You Didn't Know...
A few years ago, many of us were skeptical about how Facebook was going to get marketers to spend a significant amount of time and money on their platform, which is clearly not the case these days. One thing I’m sure of now is that Facebook advertising is here to stay. According to the State of Inbound report HubSpot put out this year, “42% of marketers say Facebook is critical or...
4 tags
See How 7 Brands are Testing Facebook's 'Want'...
Earlier this week, Facebook announced that seven different companies will be testing a new feature that allows users to “Like,” “Collect,” and (more exciting to the masses) “Want” a product.
So far, Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com are the retailers that were selected to test the...
5 tags
How to Diagnose and Survive the Current Facebook...
Over the past few week or so there have been a lot of rumors about Facebook decreasing Pages’ Reach.
My team at EdgeRank Checker released a quick study looking at how Pages have been impacted by this suspected change if you want to read more about the shift.
In summary, we found that organic reach is down 25 percent, viral reach is down 45 percent, and engagement decreased 17 percent, while...
6 tags
7 tags
5 tags
5 tags
Turn Facebook engagement into a content rocket...
Jim Walter is the proud father of a young girl with autism.
And a social media evil genius.
Sort of.
During a recent trip to Target, he discovered that the retailer hired an employee with symptoms similar to his daughter’s.
Inspired, Jim turned to Target’s Facebook page to commend management for its impressive decision to hire, regardless of the employee’s clear and present disability.
Jim’s...
5 tags
9 tips for being seen and heard through the noise...
Facebook is constantly iterating so it can be tough to stay on top of trends. That’s why resources like Social Fresh are essential to anyone in a social marketing role.
Between nuances like, and knowing when they combine recent and top news, it can be overwhelming.
At least one thing remains the same, bad content remains just that, bad. The challenge is that there really is a lot of good content...
6 tags
Mom & Pops Beat Walmart on Facebook (via AdAge)
Walmart may have beaten mom & pop stores in many ways long ago, but when it comes to Facebook fan love, local businesses are beating the giant retailer handily, according to a new study by social-media metrics firm Recommend.ly.
Nearly a year into Walmart’s ambitious My Local Walmart program to establish individual Facebook fan pages for its 3,500-plus stores, the pages on average lag...
September 2012
24 posts
3 tags
3 Reasons why marketers should be excited by...
In case you missed it, Twitter recently announced a number of long-awaited improvements to its advertising platform for marketers using the site’s promoted services, including the ability to choose which tweet you promote and reporting of follower growth.
Manually selecting a Promoted Tweet is just what it says, now you can pick exactly which Tweets you want to go out, allowing for a much deeper...
1 tag
5 tags
Fake Social Media Reviews Could Cost You (via...
We’ve told you about fake product reviews on sites like Amazon and taught you how to avoid them.
But now you’ve got to watch out for them not just on your computer but on your phone.
Mashable reports a rise in fake reviews of restaurants posted via social media:
For most of us, an exceptional number of top-notch online reviews determines which movie, hotel room, car or gadget we will choose...
5 tags
6 Big Myths About SEO (via INC)
In the world of online marketing, misinformation abounds—and it gets compounded exponentially by an incredibly dynamic and rapidly evolving world. Most of the things you think you know (but don’t) about search-engine optimization, or SEO, may have been true a few years ago but have changed; one of the following was always a myth.
Here are some of the myths you need to move beyond to...
5 tags
Twitter CEO: Apple is Our Mentor, Facebook Our...
Twitter CEO Dick Costolo, fresh from a day of smartphone Twitter app releases, said Tuesday night that his company saw Apple as a “mentor” to Twitter.
“Apple is in many ways a mentor company for us,” Costolo told PBS interviewer Charlie Rose. He said the companies had “a great relationship.” Facebook, by contrast, got this chilly description: “We’re very different companies.”
Facebook was...
4 tags
The difference between content that hits and...
“Content is king, marketing is Queen, and your blog is their castle”.
It was former Salesforce Social Media Director and now startup of Addvocate,Marcus Nelson, who stated this. And though I agree, I would add an element that sustains it all…
Context.
Context is the “story” told: “how will your widget help me?”; “why should I trust you?”; “who is your company and staff?”; or “what is your...
6 tags
Fake Reviews are Becoming an Even Bigger Problem...
When you search for a product or service online, one of the first things you’ll come across are ratings and reviews. The more impressive a company’s rating, the higher it’ll appear on a Google search.
And the competition in this space is fierce — which is why there’s been an epidemic in recent years of fake reviews. A recent NBER paper found that for hotels, the most fake...
“While the Twitter analytics ecosystem has evolved over the years, it has...”
– Gnip Opens Up Entire Twitter Archive for First Time | Adweek (via courtenaybird)
5 tags
How Advertisers are Messing Up QR Code Campaigns...
To put it bluntly, QR codes suck. The point of a QR code is to create an interactive user experience with the ad.
Most QR codes just lead to the advertiser’s website, though, and some just don’t work at all.
There’s still a long way to go for QR codes to really catch on, Jason Wagenheim of Teen Vogue told us at Mobile Advertising Conference this summer.
“You see a QR...
5 tags
No, Brands Aren't People -- and Consumers Don't...
Percolate’s Noah Brier wrote recently in Ad Age that, “A brand’s Facebook page isn’t any different from mine, and ultimately what that means is that brands have to act (and create content) just like people on these platforms.”
The first bit is true: brands have access to the same status-update box as consumers, and their updates go into the same stream as...
3 tags
Everything You Need to Know About the New Twitter...
Twitter rolled out on Tuesday a series of design updates aimed to add more personality to member pages. Photos have been brought to the forefront and room has been made for Facebook Timeline-like cover images.
Twitter CEO Dick Costolo first unveiled the updates during morning news program The Today Show — an unlikely stage for a tech company that is continually introducing new features and...
6 tags
Apple's Maps are a Disaster Waiting to Happen (via...
When Apple introduced the iPhone 5, the feature that made people the most upset was its decision to change the phone’s cable.
That’s nothing, however, compared to what’s really going to annoy people about the iPhone 5.
In iOS 6, the newest version of the iPhone’s software, Apple is going to remove its Google-based map application in favor of Apple Maps, its own homegrown...
7 tags
The Truth About 'Social Search' (via Ad Age)
Last week Facebook CEO Mark Zuckerberg took the stage at a TechCrunch conference in San Francisco and said, “Six months ago, we were in a bad place in mobile. … There is no doubt we had a bunch of missteps on this. But we’ve transitioned now and we are a mobile company.”
Like magic, Facebook’s depressed stock popped, rising 7.7% by the end of the next day of...
6 tags
GOOGLE: We Have 100 Million Active Users on...
Remember Google+?
To be honest, we had forgotten about it.
But today, Google is dropping some big numbers about users and usage.
Google+ product boss Vic Gundotra says 400 million people have “upgraded to Google+”. (We assume that means signed up? Most people using Google services are forced to sign up for Google+.)
Of that, just 100 million people are monthly active users on...
5 tags
What Brands Need Know About the 'Social Media...
Big brands like McDonald’s have learned the hard way that social media has incredible power to shape a company’s reputation.
A team of researchers at Vancouver’s Simon Fraser University recently published a paper on social media strategy for companies, and put together this handy chart:
Jan Kietzmann
Some of their key findings:
Identity: People share personal information...
