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Aug 9

How Google Will Guess What You Want Before You Search for It (via Business Insider)

Google’s payment system is not just a way for Google to make money from real-world transactions. It also ties back into the company’s goal to provide relevant information BEFORE you search for it.

Last week, Google’s top search engineers Matt Cutts, Amit Singhal, and Ben Gomes had an on-stage conversation with Danny Sullivan from Search Engine Land at an event sponsored by the Churchill Club.

Toward the end of the conversation, an audience member asked about “searchless search” — an idea that is core to CEO Larry Page’s vision of search.

Singhal talked about how Google already has tons of information that could be used to provide personalized answers, like your calendar “to do” lists and a map showing your location — so it could remind you that you’re near a store that has an item on your to-do list.

Cutts followed up with this interesting bit:

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